Rauch - Nativa

The brand identity of the the Nativa PET bottle pursues a consequent strategy: The curved shape, providing the bottle with a clear and harmonious silhouette, derives from the "Rauch-Ellipse", the logo of the producers. The additional imprint of the logo on the visual focus of the bottle provides a haptic, physical experience. The 0.5L Nativa PET bottle is part of the Rauch visual language, based on the glassbottle designed for the gastronomy.

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